Reconsider Your Ideas About Detroit

Super Bowl XLV was an emotional time for fans with a lot of ups and downs, twists and turns, and several unexpected happenings. One particularly intense spot stands out in our minds. This $9 million, non-traditional 2 minute spot began to change the preconceptions about Detroit.

Did you think we were talking about the game?

We are of course talking about the Chrysler 200 commercial featuring rap superstar Eminem. As we mentioned in a previous article this advertising spot did not hold back in telling you exactly what Detroit does, and does well. “This is motor city, and this is what we do.”

Chrysler has been delivering several surprises lately in the wake of the Super Bowl. The automaker has seen considerable demand for the new Jeep Grand Cherokee which was named the only U.S. finalist for the World Car of the Year award. Demand has been so high that the vehicle has seen sales soar over 130 percent.

One reason why the demand for Chrysler vehicles has increased over the past 10 months is the dramatic upgrade of the interior design. Traditionally, the interior has been very sparse with a drab gray plastic coating. The new lineup features a more comfortable, spacious, and inviting cabin.

Another reason for the increased demand is that after merging with Fiat the Chrysler mindset has been one of building a quality vehicle. This trend will continue into the future, and there is definitely a growing population of individuals talking about Chrysler. By keeping up with ground breaking advertisements and consumer demands the Detroit automaker is definitely making a comeback.

Have you seen our Ft Smith Chrysler Advertisement?

What are your thoughts about the comeback of Chrysler, and challenging ideas about Detroit? Let us know what you think in our comments section.

This is the Motor City, and This is What we do

Chrysler’s super bowl advertisement is still making headlines long after the super bowl. For those of you who have not seen the commercial, it has piqued viewers’ interest of Detroit, the Chrysler brand, and the new Chrysler 200. Unexpectedly, the on-air spot and now internet viral spot has responded well with viewers in large cities like Los Angeles, and Seattle. What remains to be seen is if that positive response will turn into steady sales.

Only two short years ago few if any believed the “Big Three” Detroit automakers would rebound from the bailout provided by the U.S. Government. In June 2010 critics were shown just how strongly Chrysler was committed to regaining its place as a driving force in the auto industry by emerging from court protection. In late January 2011, Fiat’s chief executive Sergio Marchionne serving as dual CEO of Fiat and Chrysler, announced a $652 million overall loss for 2010. That amount is down from the $8 billion overall loss for 2009. However, an operating profit of $198 million was seen in the fourth quarter of last year which is leading up to the projected profit between $200 million and $500 million in 2011.

At this point in time Chrysler is experiencing a rebirth, a renaissance within the company, and will be able to deliver the turnaround so desperately needed by consumers. Expect more non-traditional marketing from Chrysler that does not involve the standard car sales pitch over the next several months on television and over the internet

What do you think about the rebirth of the Chrysler brand? Tell us what you think by posting in our comments section. Stay on the lookout for our next posting which will continue the discussion of the Chrysler brand, and some of the exciting things happening in 2011.

Dodge Premiere Event

Feel the passion for driving again with the great incentives being provided on the new 2011 lineup during the Dodge Premiere Event. Offers are good from now through March 31^st.

• Avenger

o 0% APR for 60 months

o or $1,000 Cash Allowance

• Caliber

o 0% APR for 60 months

o or $1,500 Cash Allowance

• Challenger

o 3.9% APR for 60 months

o and $1,000 Bonus Cash on R/T

• Charger R/T

o $359 per month for 36 months

o $2,499 due at lease signing includes security deposit

• Durango Express AWD

o $359 per month for 36 months

o $2,499 due at lease signing includes security deposit

• Grand Caravan

o 2.9% APR for 60 months on Mainstreet, Crew, & R/T

o or $750 Cash Allowance on Mainstreet, Crew, & R/T

• Journey Mainstreet AWD

o $299 per month for 36 months

o $2,499 due at lease signing includes security deposit

• Nitro

o 0% APR for 60 months

o or $3,000 Cash Allowance

Terms & restrictions may apply see the Dodge Premiere Event website for more details.

Happy premiering from Breeden Dodge Chrysler Jeep

Keyless Entry – A Helpful Tool for Car Thieves?

According to the United States Federal Bureau of Investigation, vehicle theft is on the decline and has been for several years. A key factor in the crime rate decrease has been the greater use of keyless entry systems by manufacturers in their new models. Since their introduction in the late 1980s it has become more difficult for a consumer to find a baseline vehicle without a keyless entry system. This technology has been an incredible leap forward in the war against crime, but a few ingenious minds have started to overcome the anti-theft device.

In the most basic sense, remote keyless entry systems use radio waves to lock, unlock, open the trunk, or activate the alarm on your vehicle. The radio waves have been predetermined by the vehicle manufacturer, and are typically encrypted when transmitted from the key fob to the receiver. Researchers in Switzerland have found that these encrypted signals are easy to intercept and deceive. The act of overcoming the anti-theft system is fairly complicated; however it may see an increase in popularity due to the low cost of the equipment (purchased between $100-$1,000) and the anonymity behind the crime.

Hacking a key fob will allow entry into a vehicle, but the thief will not be able to start cars that come equipped with traditional keys. At this time only vehicles that have a push-button start system are the ones that can be driven away by use of this hack. The scary aspect of this is that the high tech car thief will not leave any signs of a forced entry, which will create problems for police attempting to track down the criminals.

What do you think about the use of Keyless Entry? Is it a modern convenience or a helpful tool for thieves? Let us know by commenting on our blog.

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