This is the Motor City, and This is What we do

Chrysler’s super bowl advertisement is still making headlines long after the super bowl. For those of you who have not seen the commercial, it has piqued viewers’ interest of Detroit, the Chrysler brand, and the new Chrysler 200. Unexpectedly, the on-air spot and now internet viral spot has responded well with viewers in large cities like Los Angeles, and Seattle. What remains to be seen is if that positive response will turn into steady sales.

Only two short years ago few if any believed the “Big Three” Detroit automakers would rebound from the bailout provided by the U.S. Government. In June 2010 critics were shown just how strongly Chrysler was committed to regaining its place as a driving force in the auto industry by emerging from court protection. In late January 2011, Fiat’s chief executive Sergio Marchionne serving as dual CEO of Fiat and Chrysler, announced a $652 million overall loss for 2010. That amount is down from the $8 billion overall loss for 2009. However, an operating profit of $198 million was seen in the fourth quarter of last year which is leading up to the projected profit between $200 million and $500 million in 2011.

At this point in time Chrysler is experiencing a rebirth, a renaissance within the company, and will be able to deliver the turnaround so desperately needed by consumers. Expect more non-traditional marketing from Chrysler that does not involve the standard car sales pitch over the next several months on television and over the internet

What do you think about the rebirth of the Chrysler brand? Tell us what you think by posting in our comments section. Stay on the lookout for our next posting which will continue the discussion of the Chrysler brand, and some of the exciting things happening in 2011.