In 1941 the U.S. Military requested that a light reconnaissance 4-wheel drive vehicle be built before entering World War II. Of the 135 companies that were asked for a working prototype only two responded. After 70 years the Jeep brand has become a household name synonymous with all terrain and off-road travel.
Even after 70 years the Jeep Wrangler looks a lot like the initial Jeep Willys MA produced for the U.S. Army. We have become so familiar with the boxy shape and design of the Wrangler that if Jeep even considered changing the style, crowds of angry fans will come crashing down on them. Not many things can withstand the test of time, let alone 70 years. If you want a vehicle that will be high quality, long lasting, and look good in another 10 years, then go with a Jeep Wrangler.
The flagship of Jeep has shifted from the Wrangler to the Grand Cherokee over the last 20 years. Now in its fourth generation redesign the Grand Cherokee is still one of the top sellers in the SUV market. New levels of excellence have been reached after refinement of the interior by engineers. Not only has the interior been enhanced, but the city driving capabilities have also been improved.
With such a strong history behind them, and a promising future the Jeep brand is sure to live on for another 70 years.
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